Our ‘Shut Up, Sun!’ campaign aims to raise awareness about skin damage and sun protection in outdoor sports – showing your face as you’ve never seen it before.
After a winter spent training in the garage or wearing every item of gear you own for outdoor sessions, we all welcome the sun back with open arms. But whilst it is great to train and race in the sun, it is important to be aware of the possible impact of UV damage on both performance and recovery to ensure that you reach your 2019 targets safely and comfortably.
We have invested in a custom built, top of the range UV Camera, allowing us to demonstrate the effects of long-term sun exposure, highlighting areas of existing and potential damage as well as showing clearly how effective Pelotan is in protecting your skin whilst you’re outdoors this summer.
Here at Pelotan we passionately believe that it is important to adopt a proper sun care routine in order to avoid skin damage, which can impair training, overall performance, recovery and cause serious health problems. We want to help enhance the understanding of sun protection, and educate all athletes on the importance of protecting their skin and encouraging early detection of melanoma and other types of skin damage. We will be capturing images of some of your favourite athletes as you’ve never seen them and inviting you to join in…
We will be touring the ‘Shut Up, Sun!’ campaign and our UV Camera at various events, races and joint-rides with our key partners and retailers across the summer season, working at every level of the sport to highlight an oft-ignored topic in a fun, engaging and visually striking way. Keep an eye on social media to see where you can come and try it for yourself! We can leave you with a unique UV Portrait and show how you too can help to raise awareness and make sure nobody finishes their rides lobster red this summer!